Building your BRAND one impression at a time.
BRANDING is Vital for a Company’s Strategic Marketing Plan
It can become quite confusing in determining which form of advertising is best suited for your business or organization.
So how is embroidery, screen printing, and promotional products advertising?
When you give your logo to a customer on a wearable item or promotional product, you have essentially created a walking billboard. Let’s face it, we all love a freebie, and we wear them, especially if the logo and product is appealing. Using custom logoed items not only increases BRAND recognition and awareness, but strengthens your customer’s impression of your company.
Custom products are about creating an image, a BRAND. As a consumer, when you walk into an establishment and find the staff in a professional uniform, are handed your purchase in a custom bag and sign your credit card receipt with a custom pen they let you keep, you automatically experience confidence in the professionalism and abilities of the establishment. This is proven even more important in the service industry where you are entering client’s homes.